Junk To Undergo Rebrand And Become “TRiPP”

0

Following the announcement that the club won DJ Mag’s Best of British award for Best Small Club in 2013, Junk have now announced that they will be undergoing a rebrand. In a surprise turn of events, the club published a statement on their Facebook page at 10am this morning explaining that the 18th January will mark “the last ever party in Junk as you know it” and it’ll be headlined by Jackmaster, Spencer, and Will Saul. After that, Junk is set to become TRiPP.

We have spent the last decade pouring our passion into the scene of the South Coast, bringing forth an entirely revitalised outlook to our city’s clubbing capabilities, providing you with an unparalleled offering of talent, (some 700 headline DJs from the world over) and witnessing some absolutely amazing moments that will stay with us for years and years – all this only made possible with the incredible support and encouragement we’ve always received from the huge army of South Coast clubbers. After much deliberation, anguish and tears we have to accept that we have taken this stage of the project as far as it can go and Junk Club as you know it must bid you farewell.

After receiving the DJ Mag Best of British award, this may appear a confusing time to be moving on, but as strange as it may seem, the decision had long been made before the nominations had even been announced. As a result of winning the award, it instead feels to be the most appropriate of times to gracefully bring Junk to its conclusion and announce that the 18th of January 2014 will be the last ever party in Junk as you know it, featuring Jackmaster, Spencer and Will Saul.

Junk’s exit marks the beginning of a new concept, a new dynamic. There is no pretend refurb or makeover – what remains is the same sound and same production that put Junk at the forefront of the South Coast, yet it’s new identity, TRiPP will boast an even more refined accessibility with new residencies and brands.

Having listened to what our loyal customers have to say, we have now comprised a concept that will be more affordable, more musically diverse and inevitably more exciting.

Welcome to the TRiPP.

Junk have also stated that their external brand, Junk Department, will remain as is but will now be “free to grow without limitations”. The brand is set to host a Watergate Worldwide Affairs warehouse event in March at Factory 7 (Shoreditch) and will continue a regular residency at TRiPP. The first Junk Department night at TRiPP will be a One Records showcase in February 2014.

In April 2011, Junk’s external events brand Junk Department held an iconic Warehouse Party in Village Underground in the heart of Shoreditch. Over the past two years, we have already grown to host 5 sell-out London warehouse events, navigate some of the best clubs in both the UK and Europe, host festival stages including ADE at Studio 80 in Amsterdam, Fly Bermuda in Berlin, Zoo Project Festival, 2 years at Eastern Electrics, 2 years at Exit Festival in Serbia, Echo in Croatia, Bugged Out Weekender and 3 record-breaking parties at Sankeys in Ibiza.

Now free to grow without limitations, Junk Department can give full consideration to its future and develop as a world-wide brand. With more opportunities across Europe and beyond, 2014 will be a very exciting year for the project.

Never forgetting the roots and where the story began, Junk Department will never leave the South Coast completely. Now armed with the capability to bring even bigger line-ups to the club, Junk Department will continue a regular residency at TRiPP – with some exciting new party concepts -the first being Junk Department presents One Records Showcase in February 2014.

On that note, we sign off – but we’ll see you very soon. Make sure you “like” the Junk Department page to keep in the loop. Next announcement will be on 6th January with the first leg of the 2014 diary for TRiPP and Junk Department.

Throughout the announcement, Junk made a point of thanking their loyal supporters, customers, and clubbers from Southampton and beyond.

Once again we thank you for your undying support, it’s you that has put us where we are.

Share.

About Author

Adam is a physics graduate from the University of Southampton with an interest in electronic music. He co-founded Sotonight and was involved with SEMSU and other music-related projects while at university.

Comments