The Southampton Guildhall will be renamed the O2 Guildhall Southampton as the Grade II Listed building, opened in 1937 and owned by Southampton City Council, becomes the next venue to join the partnership between Live Nation and O2 Telefónica.
In place since 2008, the partnership already encompasses 15 venues, including O2 Academy Brixton, O2 Shepherd’s Bush Empire and the O2 Apollo in Manchester.
Here are some word from Live Nation:
This is a fabulous example of how we at Live Nation work with our respective partners to deliver a great offering to our customers. In this instance, we are combining the heritage and civic pride of our partner at Southampton Council with the vision and talent of our marketing partners at O2, to deliver enhanced facilities and engagement opportunities.
— COO of Live Nation, Paul Latham
And Southampton City Council:
Having this landmark building as an O2 venue represents a massive step forward in the establishment of the city’s Cultural Quarter. This new relationship will help ensure that O2 Guildhall Southampton remains one of the most important event venues on the South Coast, encourage more visitors to the city and provide value for the people of Southampton.
— City Councillor Matt Tucker
And finally, O2:
At O2 we know how much our customers love music and we’re proud to be adding this iconic building to our O2 Academy portfolio, and to bring benefits such as Priority Tickets to music fans across the Southampton area.
— Mark Stevenson, head of sponsorship at O2
Photo via Wikipedia